NOC 11202 · TEER 1

广告、市场营销与公共关系专业人员

Professional occupations in advertising, marketing and public relations

所属大类：金融与商业专业职业（Professional occupations in finance and business）

这个职业做什么

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

雇主常用头衔（点击直达在招职位）

去看在招职位（跳转外部网站）：Job Bank LinkedIn Indeed

各省薪资范围

地区	低	中位	高
全国	$20.50/时	$35.58/时	$57.44/时
阿省 AB	$20.00/时	$36.00/时	$57.69/时
BC 省	$21.00/时	$33.65/时	$53.44/时
曼省 MB	$17.31/时	$28.85/时	$51.79/时
新不伦瑞克 NB	$21.31/时	$34.38/时	$46.67/时
纽芬兰 NL	$16.00/时	$37.18/时	$52.88/时
新斯科舍 NS	$18.50/时	$31.25/时	$47.69/时
西北地区 NT	$30.15/时	$45.37/时	$62.74/时
努纳武特 NU	$37.46/时	$52.67/时	$72.00/时
安省 ON	$20.00/时	$37.02/时	$58.97/时
爱德华王子岛 PE	$21.23/时	$30.89/时	$50.05/时
魁省 QC	$22.00/时	$34.13/时	$52.00/时
萨省 SK	$20.00/时	$34.75/时	$50.00/时

来源：Job Bank / ESDC 公开数据 · 截至 2025-11-19

主要职责

Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
Advise clients on marketing, advertising or sales promotion opportunities and strategies
Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
Manage post campaign analysis to measure and report on marketing and advertising metrics
Develop and maintain social media accounts, including managing customer reviews and testimonials
Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
Arrange interviews, news conferences and other media events
Act as spokesperson for an organization and answer written and oral inquiries
Coordinate special publicity events and promotions for internal and external audiences
Assist in the preparation of brochures, reports, newsletters and other material
Represent and act as an agent for talented individuals or individuals with specific occupational expertise
Prepare or oversee preparation of sports, literary, performance or other contracts.
Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.

雇佣要求

A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

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